New Balance is the last major American athletic footwear company that still makes its sneakers in America, producing roughly 20% of its pairs in New England. Around 10% of NB footwear is made at the factory in Flimby, UK as well. Now, New Balance can't go out and say it's the only brand that makes sneakers in the USA. That would irresponsible. But the brand is the only major athletic brand that still makes a percentage of its shoes in America. The brand's factories are in Lawrence, MA and Skowhegan and Norridgewock, ME.
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